Back in March, food blogger, cookbook author and friend Amy McCoy contacted me to enquire if I’d like to help her create her new blog, Tiny Farmhouse. I barely took a breath before saying YES! I had met Amy a couple of years before at a conference and quickly fell under her charms. You see, meeting a warm, friendly person like Amy at an overcrowded conference is a gift for a shy, reserved person like me who is used to spending days meeting no one else but her cat (hello me!). She introduced me to lots of people who became friends and her heartfelt hellos often saved me from loneliness, allowing me to believe that conferences could, in fact, do me good (something I was very much doubtful of).
Amy is a fine but frugal cook and her first book, Poor Girl Gourmet: Eat in Style on a Bare-Bones Budget, shared tips for making deeply satisfying and sophisticated dishes without spending a fortune. On the accompanying blog, Amy published the recipes she’d created, often with produce she harvested herself. It was only natural that her posts evolved to include gardening tips and, as she and her husband JR built and developed their own farm on the East Coast, her adventures as a budding farmer. Today, I’d say their menagerie is pretty complete with chickens, hens, turkeys, bees and even (super cute) pigs.
So my role was to help Amy transition from Poor Girl Gourmet to her new blog, Tiny Farmhouse. Together, we worked on several graphic avenues, using her logo’s two shades of blue as the main theme. Amy loves color and rustic things, but she wanted her site to have “a lot of white space and a clean design.” We started working with different graphic attributes such as sketches, textured backgrounds, badges and patterns, but the more we stripped the site down, the more we both loved it. The “white on white on white” styling Amy selected as her final design choice was perfect for showcasing her colorful pictures and her recipes, which, in the end, are the stars of her blog.
Another important aspect of this project was to transition Amy from Blogger to WordPress.org, a platform that would provide much more flexibility and growth potential. I created her theme from scratch and tweaked every little detail to her liking. I have to say that I have an obsessive eye for detail, and Amy is probably the first client I ever had who agreed with my wanting to make everything perfectly centered, aligned and spaced. I loved working for someone who noticed all those little details, which, in my opinion, make all the difference in the world.
Amy was the perfect client for me because not only did she need help with the web design and with the WordPress platform, but she’s a food blogger. I want to work more and more with clients from the food industry up to the point of making it my specialty, so Tiny Farmhouse is certainly a step in the right direction.
If you haven’t done so already, make sure you visit Amy’s brand new site and tell us what you think! Have fun browsing through all her recipes – she has lots that are especially suited for this time of year (Cooler nights! Need for comfort! Thanksgiving!). To whet your appetite, here are a few of my fall favorites. Bon appétit!
P.S. If you’re thinking about redesigning your site too, I’m here to help! Send me a line so we can start the discussion.
All pictures by Amy McCoy. Click on each picture to get to the recipe.